Название статьи:
Platformization of Chinese Society: Capital, Labor and Technology
Авторы: Wei Ming, PhD Student, State Key Laboratory of Media Convergence and Communication, https://orcid.org/0000-0002-8713-4102, Communication University of China, Beijing, People's Republic of China,
cucweiming@126.com В рубрике:
ТВОРЧЕСТВО МОЛОДЫХ ИССЛЕДОВАТЕЛЕЙ
Год: 2023 Том: 12 Номер журнала: 2
Страницы: 333-346
Тип статьи: Научная статья
УДК: 070
DOI: 10.17150/2308-6203.2023.12(2).333-346
Аннотация:
Social platformization is not a reality, it is an ongoing process that describes the commercialization logic of the platform entering the operation of the social system and influencing and controlling it. Based on this background, this paper examines the impact of commercial platforms on China and their mechanisms of action. The purpose of the study is to clarify the impact and the mechanism of business platforms on the Chinese society. By using a qualitative research approach, the study finds that, the capital subject behind the commercial platform actively promotes the platformization of the society to revolutionize capital accumulation process. Its purpose is to make the platform a daily life, and promote the isomorphism of the words of "surplus labor" and "labor reproduction", so as to realize the exploitation and grab of surplus value covertly. Commercialization is the essential core of platform logic. In the turning process of social platformization, the capital forces enhance the platform stickiness of the people with the help of the joint force of "data+algorithm", penetrate into the bottom of daily life through the infrastructuralization of platform, and then carry out virtual social integration based on the delocalized organizational structure of the platform, so as to realize the transformation of platformization of social relations and social structure. The adjustment of social power structure is the essential consequence of social platformization. The conclusions of this paper are that, the rise of private power on platform has impacted the public power of the state and the government, and the essential attribute of profit-seeking capital will result in some potential public crisis to the whole society.
Ключевые слова: platformization, labor reproduction, commercialization, data fication, infrasturalization, social integration
Список цитируемой литературы: - Van Dijck J., Poell T., De Waal M. The Platform Society: Public Values in a Connective World. NewYork, Cambridge University Press, 2018. 400p.
- Nieborg D.B., Helmond A. The Political Economy of Facebook's Platformization in the Mobile Ecosystem: Facebook Messenger as a Platform Instance. Media Culture & Society, 2019, vol. 41, no. 2, pp. 196-218.
- Fusheng X., Wu Yue, Shengsheng W. Political Economy Analysis of Platform Economy Globalization. China Social Sciences, 2019, no. 12, pp. 76.
- Yang Huiling, Zhang Li. Digital Economy Change and Its Contradictory Movement, Contemporary. Economic Research, 2020, no. 1, pp. 30.
- Qianliang Yi. Platform Research: A New Field of Digital Media Research-Academic Thinking Based on the Dialogue between Communication and STS. Journalism and Communication Studies, 2021, no. 12, pp. 67.
- Schneier B. Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. New York, W.W. Norton, 2015. 448 p.
- Katz M.L., Shapiro C. Network Externalities, Competition and Compatibility. The American Economic Review, 1985, vol. 75, no. 3, pp. 424-464.
- Nieborg D.B. App Advertising: The Rise of the Player Commodity. Explorations in Critical Studies of Advertising. NewYork, Routledge, 2017, pp. 28-41.
- Mayer-Schönberger V., Cukier K. Big Data: A Revolution that Will Transform how We Live, Work, and Think. Newyork, Houghton Mifflin Harcourt, 2013. 242 p.
- Chang Jiang. Internet, Technology Availability and Emotional Public. Young Journalist, 2019, no. 25, pp. 92.
- Gitelman L. Raw Data is an Oxymoron. Cambridge, MIT Press, 2013. 192 p.
- Mizuko Ito. Intimate Visual Co-Presence. The Pervasive Image Capture & Sharing Workshop Ubicomp, 2005, pp. 121.
- Goffey A. Algorithm. In Fuller M. Software Studies: A Lexicon. Cambridge, MIT Press, 2008, pp. 15-20.
- Wang Xi. Opening the Black Box of Algorithm Distribution-A Quantitative Study Based on Today's Headline News Push. Journalist, 2017, no. 9, pp. 8.
- Lash S. Power after Hegemony: Cultural Studies in Mutation. Theory Culture and Society, 2007, vol. 24, no. 3, pp. 55-78.
- Tang Jianxin, Yang Jun. Infrastructure and Economic Development: Theory and Policy. Wuhan: Wuhan University Press, 2003, p. 29.
- Duan Shichang. From "Parasitic" to "Symbiosis" - How Taobao Platform Goes to Infrastructure. Journalist, 2021, no. 7, pp. 89.
- Edwards P.N. A Vast Machine: Computer Models, Climate Data, and the Politics of Global Warming. Canbridge, MIT Press, 2010. 552 p.
- Edwards P.N., Jackson S.J., Bowker G.C., Knobel C.P. Understanding Infrastructure: Dynamics, Tensions, and Design. Report of a Workshop on History & Theory of infrastructure: Lessons for New Scientific Cyberinfrastructures. 2007. 50 p.
- Espeland W.N., Stevens M.L. Commensuration as a Social Process. Annual Review of Sociology, 1998, vol. 24, no. 1, pp. 313-343. DOI: 10.1146/annurev.soc.24.1.313.
- Durkheim E. The Division of Labor in Society. New York, Free press; London, Collier Macmillan, 1964. 439 p. (Chines ed.: Durkheim E. On Social Division of Labor. Beijing, SDX Joint Publishing Company, 2000).
- Yuan Zemin, Mo Ruili. The Types and Construction of "Social Integration" - An Interpretation of Durkheim's Thought of "Social Integration". Theory, 2008, no. 5, pp. 186.
- Zhang Zhaoshu. Virtual Integration and the Coming of Platform Society. Social Science, 2021, no. 10, pp. 71-73.
- Castells M. The Rise of the Internet Society. Wiley, 2000. 624 p. (Chines ed.: Castells M. The Rise of the Internet Society. Beijing, Social Science Literature Publishing House, 2001. p. 1.).
- Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, 1985, vol. 91, no. 3, pp. 481-510.
- Weber M. Economy and Society. Bedmister Press, 1968. 1469 p. (Chines ed.: Weber M. Economy and Society. Beijing, the Commercial Press, 1997, vol. II, pp. 81).
- Liu Han. The Genesis of Platform Power-The Re-centralization Mechanism of Network Society. Cultural Horizon, 2021, no. 2, pp. 31.